Offline Retailers Are Falling Behind

Whether you are a specialty store, a big box store, a small mom-owned business or even a restaurant, if you do not offer online ordering, you are falling behind.

I have to say that I do 90% of my shopping, aside from groceries, online. First of all, it is much easier to shop online in my pajamas at midnight than it is to take three small children store-hopping during the day. Second of all, I can compare prices between multiple retailers, read reviews on products, look up available coupon codes, and check out in the time it takes me to go to one local store.

If you don't like to pay for shipping, stores like The Container Store, Walmart, and Best Buy all have pick-up at the store. When you order online and pick-up in store, you can still use online discounts. Otherwise I always look for promo codes for free shipping or a large enough promotional discount to cover the cost of shipping. For example, if I were shopping for crafts supplies, I would check online for coupons and then proceed to checkout. They almost always have a free shipping offer. A.C. Moore just recently started online ordering, but alas Michael's is still behind the times.